At a glance
What each channel takes and what you have to decide before it posts.
| Detail | TikTok | YouTube Shorts | Facebook Pages | |
|---|---|---|---|---|
| Videos | Reels | Yes | Shorts | Yes |
| Photos | 4:5 – 1.91:1 | No | No | Yes |
| Account | Professional account | Any | Any channel | Pages only |
| Required choices | None | Who can watch | Title, visibility, made for kids | None |
On every channel: videos as MP4 or MOV up to 1 GB and 10 minutes, captions up to 2,200 characters.
Instagram Reels and photos
Reels with “also share to feed”, and photos that fit Instagram’s frame, published at the minute you picked from a Professional account.
Account
A Professional account (Creator or Business). No business portfolio needed.
Options
Share to feed · Caption
TikTok, by TikTok’s rules
TikTok’s own posting flow, kept intact: your creator name, who can watch with no default, interactions off until you allow them, the content disclosure, and one more check right before it posts.
Account
Any TikTok account.
Options
Posting as · Who can watch · Comments, duets, stitches · Commercial content · The creator re-check
Waiting for TikTok. See the TikTok page.
YouTube Shorts
Title, visibility and the made-for-kids answer YouTube requires, set once in the composer. Vertical or square videos up to 3 minutes count as Shorts; we warn you before one doesn’t.
Account
Any YouTube channel you can upload to.
Options
Title · Visibility · Made for kids · Shorts check
Google verification. See the YouTube Shorts page.
Facebook Pages
Videos and photos, caption included, uploaded to the Pages you manage at the minute you picked.
One post, every channel
One caption, then each platform’s extras right below it, with a 9:16 preview of the video.
Your next reel, on every channel. On time.
Connect a channel, schedule your first post and watch it depart.
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