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Lead magnet

Comment keyword, ask for the email address, then send the freebie.

Comments & Lives

A comment with GUIDE gets a DM with a "Yes, send it" button. Tapping it asks for their email address (checked, asked again once if it isn’t one), tags them "lead" and sends your download link.

  • Instagram
  • Messenger

Every step it takes

The automation as it opens on your canvas. Each line is a way through it; the labels say which answer takes it.

  1. Comment on a post

    Keywords: GUIDE · all posts

    Public reply: “Sent! Check your DMs.”

  2. Send message

    Hi there! Want the free guide? Tap below.

    • Yes, send it
  3. Yes, send it (Send message)

    Ask a question

    Great! What’s your email address?

  4. Answered (Ask a question)

    Add / remove tag

    Add lead

  5. Invalid answer (Ask a question)

    Send message

    No worries, comment GUIDE again whenever you want it.

  6. Send message

    Here you go: your guide 📘

    • Download

It opens as a draft

Every text is yours to change. Before it can be published, Chat asks for:

  • “Message” has a link button without a link.

What happens, step by step

A comment with GUIDE gets a DM with a "Yes, send it" button. Tapping it asks for their email address (checked, asked again once if it isn’t one), tags them "lead" and sends your download link.

  1. 1

    Comment on a post

    It starts when someone comments GUIDE on one of your posts or reels. The comment gets a public reply (“Sent! Check your DMs.”), so everyone else sees that it works.

  2. 2

    Send message

    They get the message “Hi there! Want the free guide? Tap below.” They can tap “Yes, send it”.

  3. 3

    Ask a question

    After: Yes, send it

    They are asked “Great! What’s your email address?” and the answer is saved as “email”.

  4. 4

    Add / remove tag

    After: Answered

    They get the tag “lead”, so you can find them later.

  5. 5

    Send message

    After: Invalid answer

    They get the message “No worries, comment GUIDE again whenever you want it.”

  6. 6

    Send message

    They get the message “Here you go: your guide 📘”. They can tap “Download”.

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